Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -FundCenter
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-14 21:23:00
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8912)
Related
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Powerball winning numbers from Oct. 23 drawing: Jackpot now at $100 million
- Facing dementia without a diagnosis is crushing. A new program in Kenya offers help
- In the Amazon, communities next to the world’s most voluminous river are queuing for water
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- Eye of Hurricane Otis makes landfall near Mexico’s Acapulco resort as catastrophic Category 5 storm
- Sweetgreen adding meat options to menu with protein plates, now available nationwide
- Swastika found carved into playground equipment at suburban Chicago school
- Senate begins final push to expand Social Security benefits for millions of people
- Powerball winning numbers from Oct. 23 drawing: Jackpot now at $100 million
Ranking
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Hamas releases 2 Israeli hostages from Gaza as war continues
- Support for Israel becomes a top issue for Iowa evangelicals key to the first Republican caucuses
- Texas sues Biden administration seeking to stop federal agents from cutting razor wire on border
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Georgia mom charged with murder after 6-year-old son found stabbed after apartment fire
- Costa Rica investigating $6.1 million bank heist, the largest in national history
- Are I Bonds a good investment? Shake-up in rates changes the answer (a little)
Recommendation
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
In Rhode Island, a hunt is on for the reason for dropping numbers of the signature quahog clam
Florida officials ask US Supreme Court to block rulings limiting anti-drag show law
Wisconsin wildlife officials to vote new on wolf management plan with no population goal
Former Danish minister for Greenland discusses Trump's push to acquire island
Nicaragua is ‘weaponizing’ US-bound migrants as Haitians pour in on charter flights, observers say
Will Arch Manning play for Texas this week? What that could mean for his future
Stranded American family faces uncertainty in war-torn Gaza