Current:Home > NewsPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -FundCenter
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-19 02:12:57
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (683)
Related
- See you latte: Starbucks plans to cut 30% of its menu
- Influencer Camila Coelho Shares Sweat-Proof Tip to Keep Your Makeup From Melting in the Sun
- Ocean water along U.S. coasts will rise about one foot by 2050, scientists warn
- Farmers in Senegal learn to respect a scruffy shrub that gets no respect
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Remembering Every Detail of Jenna Johnson and Val Chmerkovskiy's Dance-Filled Wedding
- Soot is accelerating snow melt in popular parts of Antarctica, a study finds
- Climate change fueled extreme rainfall during the record 2020 hurricane season
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- A teen's solo transatlantic flight calls attention to wasteful 'ghost flights'
Ranking
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Fossil shows mammal, dinosaur locked in mortal combat
- Last Day To Save Up to 50% On Adidas Shoes, Clothes, and Accessories
- 15 Comfortable & Stylish Spring Wedding Guest Heels for Under $50
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Jamie Foxx Suffers Medical Complication
- Russia says Ukraine killed 2 in attack on key bridge linking Crimea with Russian mainland
- 'Jaws' vs 'The Meg': A definitive ranking of the best shark movies to celebrate Shark Week
Recommendation
Sam Taylor
China promotes coal in setback for efforts to cut emissions
A new study predicts a huge increase in catastrophic hurricanes for the northeastern U.S.
A New Movement on Standing Rock
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
Ariana Madix Called Out Tom Sandoval for Acting Weird Around Raquel Leviss Before Affair Scandal
27 hacked-up bodies discovered in Mexico near U.S. border after anonymous tip
Historian Yuval Noah Harari warns of dictatorship in Israel